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5 Critical Ways to Optimise Your Cold-calling Strategy for Business Development

“Hi there, I am Andrea calling from ABC Solutions and I'm getting in touch to share about our digi- sorry I can't hear you, I'm actually calling today to tell you about ou- (receiver hangs up).”

Cold-calling is still very much part of the business world and as much as some people may dislike it, it is still one of the most important ways for businesses to reach their prospects and garner sales.

However, as any telemarketer knows, cold-calling is definitely not a walk in the park.

There are tons of issues that could affect the experience such as poor audio quality, lack of ability to multi-task on the part of the caller, and a generally uninteresting or awkward customer experience that makes the conversation stop at a dead end with no progress made.

Nonetheless, there are some simple steps you can take to ensure such issues are eliminated, check out our 5 easy ways to drive more sales with cold calling so you can have much greater success in your work.

1. Listen Attentively

Listen Attentively

Listening is a critical skill for all salespeople.

Being able to listen attentively at all times to the prospective client/buyer means that you are able to provide better understanding for their concerns or worries, you can make the correct recommendations, advise the best solutions, and make them feel like you are completely understanding their needs.

2. Eliminate Tedious Tasks

Eliminate Tedious Tasks

The last thing you want to deal with is having to keep up with your customers' questions while scribbling furiously to ensure you take note of every detail.

Instead of doing it yourself, use technology to make this easier. Using a virtual phone system that allows you to record the call so you have an audio you can always refer back to when necessary is far better than rushing around scribbling notes during the call making you lose focus and not listen as well.

3. Focus on Building Connections Rather Than Selling

Focus on Building Connections Rather Than Selling

One of the biggest issues when cold-calling is the caller is so focused on selling that they forget to form any kind of connection with the person on the end of the line.

People like to be spoken to like they are actually people, they like others to listen, and take an interest in them, therefore, if you go in with the hard-selling at the beginning, you'll lose the interest of the person you are speaking to as you are treating them solely as a job task.

Take an interest in them, build a better relationship, and bring up the business' solutions only when it is appropriate.

4. Have Calls in a Quiet Setting

Have Calls in a Quiet Setting

No one wants to talk to you on the phone if you are in a noisy environment where there are distracting sounds, music, and conversations.

If you are cold-calling people and they can't hear you because of the background noises, they will probably lose interest and hang up.

5. Never Miss a Phone Call

Never Miss a Phone Call

A missed call is a potential missed opportunity so ensure that there are always people around to pick up calls when they come in.

One good tip is to use ring groups so several people will be alerted to the phone call each time, and there will always be someone available to answer it.

If you are looking for a technology-backed virtual phone system to take your cold-calling strategy to the next level. Velox has the solutions. Our powerful system is made for small businesses in Singapore. Get in touch and let's get your business to the next level!


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