5 Ways to Generate Leads From Your Company's Website
In order for a business to grow its revenue, it will need streams of new clients coming in the door - or rather, through its website. The best way to do that is by getting leads from the website through various methods. There are many ways to do it including SEO, social media marketing and more. Having a well done-up website is a strong step in the right direction. Essentially, it is pointless to pour time, money, and resources into a robust content marketing program if the website that you are driving traffic to is not well set up.
If you are hoping to generate more leads on your website, you need to develop a holistic content strategy and create many strong calls-to-action. Read on to find out how you can obtain more leads and prospects through your company's website today.
1. Add a Call-To-Action to Your Homepage
While a great homepage design captures attention, your call-to-action will help to capture customer information. This can come in the form of a button, image, or text link that encourages leads to take an action by clicking into your website's landing page and filling out a form in return for access to content. You can even throw in a free trial, a push to sign up with an account, or to sign up for a newsletter.
When it comes to calls-to-action, be clear in describing exactly what the offer is in as few words as possible. Keep it simple while also standing out.
2. Offer Live Chat Services
Developing a live chat service for your website acts as a major lead generator. This function is increasing in sophistication and the number of people who are expecting them when learning about vendors they might want to buy from is large.
The best way to reap the most benefits from a live chat tool would be to Install it on the pages where customers need the most assistance or information. With the tool on the pages where customers need the most assistance or information, you can easily collect and log insights on their product needs while also answering their questions. It ensures that customer's needs get addressed, even before they decide to become paying customers.
3. Use an Exit Popup Offer/Call-To-Action
As a last effort for conversion, you can consider offering discounts and insert a call-to-action right before the customer leaves the site. This grabs their attention before they go. The beauty of this function is that it does not distract visitors while they are browsing. It does all the work by appearing just in time to pique their interest and can improve return on investment in the long term.
4. Make Your Website Mobile-Friendly
Close to 20% of smartphone users use their phones exclusively to access the internet. Meaning that a mobile-friendly website will allow you to capture leads from the mobile internet-user market on top of computer users as well.
5. Add a Click2Call Function
Go above and beyond adding your contact information on the website. Add a Click2Call button to allow customers to get a direct line to your sales associates. This button initiates a web call from the user/potential client to the company and is a free call for the user and the company.
This function is being offered free of charge to all Velox customers, and it allows your staff to address any customer queries immediately. A call function helps to boost the credibility of your company and encourages interaction between your prospects and your business. Find out more about Velox's additional free services on our website now!
While there's no one-size-fits-all solution when it comes to boosting website lead generation, by implementing these simple tips you can transform your underperforming site into a strong, reliable driver of new leads for your enterprise. Give them a shot!